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Strategy Definition Some people refer to it as seeing "the big picture." Others In times of uncertainty and change, a clear corporate vision is even more important. Strategy and tactics need to be flexible so they can change with swings in corporate direction, but the vision must be steadfast and unswerving. Our people work side by side with top management to clarify issues, refine ideas, and give them shape. Our strength comes from the ability to understand things from a broader perspective – to look at markets and trends, at competition and customers, at the organisation itself – and then use what we learn to ensure that the future direction can be successfully implemented. The result of this process is a plan and approach that can help ensure that the company’s strategy can be turned into actions and accountabilities. |
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